Pergo Extreme Launch

Pergo’s “Go Extreme” campaign focused on the phrase “Life goes on it”. Imagery for this series show cases accidents as they are about to happen to show scenarios in which the flooring would stand up to regular everyday elements. All imagery was shot in house using small vignette sets.

The imagery such as the cans, grocery bag, and pancakes were suspended using wire and fishing lines. They were removed in post to give the illusion of the objects falling.
Sara Howell FX 2018